EXECUTIVE SUMMARY

Objective

The objective of this proposal is to outline a video marketing plan that will increase the incoming leads for the Bariatric business at XXXXXXX Hospital.  We will describe the process, timeline and costs for production, post production and video ad implementation for this integrated video marketing plan.

Goals

The goals of this video marketing plan are to:

  1. Uncover the right questions to better understand your business needs

  2. Increase inbound-leads for bariatric services

  3. Develop XXXXXXX Hospital as the leader of weight-loss elective procedures in the area

  4. Measure the success of marketing resources with analytics and ROI reports

  5. Provide ongoing support and SEO optimization throughout the year

  6. Establish Partners in Post as a trusted expert in video ad marketing

Solution

We believe a successful video marketing campaign for bariatric procedures will consist of 5 videos:

 2—15 sec video ads - these will be shown to target 

 2—30 sec video ads

And one 60 second video ad

These videos will be positioned on google Adwords campaigns, specifically targeted at the demographic in your surrounding areas.  We will be able to track the progress and success of these videos and prioritize the ads which convert the most viewers over time.  Once the videos are created, we can adjust the ad spend as needed.

Project Outline

The project outline is an estimate for time required for a standard video ad campaign.

  • Consultation to discover needs, services, target demographics, set interview times/locations, decide dates and budgets for ad campaign

  • Video Production scheduled and produced

  • Post Production Scheduled and final cuts approved

  • Video ads campaign designed and implemented

  • SEO optimization of ads, monitoring of analytics, ROI reports createdBUDGET

Budget

The budget is an estimate of what resources are needed to complete the production, post-production and implementation of the video ad campaign.

Feature 1

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Feature 3

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