Case Study: Corporate Communications
www.hormelfoods.com
The Challenge: Increasing video content +100% in less than a year
Hormel Foods is a global leader in food manufacturing and food distribution. They also own and operate many Food Brands (Skippy, Applegate Farms, and SPAM to name a few) with a huge demand for video content, both for internal corporate communications and externally for promotion and education. In 2018, they produced over 300 videos across their different food brands. They have an internal team and video studio which handles a large portion of this content, but last year, Hormel Foods wanted to double their output for video content without acquiring all the extra risks and costs associated with expanding their internal teams, hardware and processes.
Our Solution:
Dedicated a Video Strategist to their brands and styleguides
Developed a plan to integrate our team with their existing in-house video department
Adopted their technology so they could seamlessly share projects, files and ideas
Built a PiP Creative Brief which helps keep everyone on the same page across different brands
Extended capabilities for custom animations and emotional storytelling
Results
Increased Overall Creativity
Increased Video Content - 110%
Decreased Risk - Outsourced Video Department
Reduced Project Turnaround < 5 Days
Work Examples
Services
Creative Direction
Video Editing
Animation
Graphic Design
Project Management
